Most people who fail on Amazon don’t fail because Amazon “doesn’t work.” They fail because they make avoidable mistakes early on  — often before their product ever launches. The good news? These mistakes are predictable. And once you know them, they’re easy to avoid. Here are the 7 biggest Amazon beginner mistakes  we see — and what successful sellers do instead. Mistake #1: Choosing a Product Based on Guessing or Trends Many beginners pick products because: They “like” the p